7 New Indian Alcohol Labels To Raise A Toast To New Beginnings

This year, raise your glass to the exciting wave of new Indian alcohol labels that are redefining the drinking experience. From craft beers to innovative rums and vodkas, these brands are offering more than just a buzz—they’re creating stories in every sip. With a focus on local ingredients and traditional craftsmanship, these spirits are capturing the essence of India’s diverse flavors. So, why not kick off 2025 with something fresh, bold, and distinctly Indian? Cheers to a new era of homegrown spirits!

Six Brothers Mahura
Six Brothers Mahura is a luxury Indian spirit crafted from the Mahura flower, embodying a rich heritage and refined craftsmanship. It showcases dried fruit aromas, a silky and savory palate, and finishes with a clean, spicy kick. This unique spirit is distilled using large copper pot stills and is known for its exceptional quality. Its versatile flavor profile makes it ideal for various cocktails and food pairings, making it a standout in the premium spirits category.

Cocktail: Pairs beautifully with tonic water, ginger ale, or fresh fruit juices.
Food Pairing: Complements spicy Indian dishes, grilled meats, and indulgent desserts.
Price: ₹2,492 for Small Batch, ₹1,02,000 for 1922 Resurrection.

Daku Rum
Daku Gold, an unaged rum with a deep amber hue, is finished in oak barrels, delivering warm flavors of cinnamon, sherry, and caramel. Daku Silver, a crystal-clear rum, is infused with aromatic notes of vanilla, nutmeg, and mace, offering a smooth, refreshing finish. Both variants capture the spirit of adventure, blending bold flavors with a refined character that makes them ideal for sipping or mixing in cocktails.

Cocktail: Daku Gold shines in an Old Fashioned, while Daku Silver elevates a Negroni with its refreshing notes.
Food Pairing: Daku Gold pairs beautifully with grilled meats and spiced curries, while Daku Silver complements seafood dishes and light desserts like vanilla panna cotta.
Price: ₹1,700–₹3000 depending on the variant and region.

Amrut Bella
Amrut Bella, the world’s first rum distilled entirely from jaggery, celebrates Indian tradition and culture. Bella, named after the Kannada word for jaggery is aged for six years in ex-bourbon barrels and offers a delightful aroma of fruity notes with hints of coconut and vanilla. On the palate, it surprises with layers of fruity, chocolatey vanilla interwoven with green almond notes, culminating in a sweet, almondy finish. Bella reflects the heritage and innovation of Amrut Distilleries.

Cocktail: Perfect for an Old Fashioned or a Rum Manhattan, where its layered profile can shine.
Food Pairing: Pair wonderfully with spiced Indian curries, smoked meats, or desserts like chocolate mousse and jaggery-based sweets.
Price: ₹3500

FILTR by Stranger &Sons X Subko
FILTR is a limited-edition, ready-to-drink cocktail crafted by Stranger & Sons in collaboration with Subko Coffee. Inspired by South Indian filter coffee traditions, it reimagines the classic Espresso Martini by blending specialty coffee with Stranger & Sons' gin. The result is a harmonious fusion of botanical gin notes and rich coffee flavors, offering a unique and indulgent experience that pays homage to Indian coffee culture. Celebrate South India’s filter kaapi tradition with this unique coffee and gin combination.

Cocktail: Best enjoyed chilled, FILTR can be served straight from the bottle or poured over ice. For an enhanced experience, shake well with ice to create a frothy layer to enjoy its unique aroma.
Food Pairing: Pairs excellently with rich desserts like chocolate mousse or tiramisu, complementing the coffee and vanilla notes. It also complements savory dishes such as Indian appetizers with a spicy kick.
Price: Maharashtra- ₹2,999, Goa- ₹2,120.

Woodpecker
Want to enjoy some fried chicken with beer? You don’t need to look far, Woodpecker has the perfect mild and strong beer. Woodpecker Glide is a light lager with a crisp and refreshing taste, featuring subtle malt sweetness and a clean finish, making it an ideal choice for those seeking a smooth and easy-drinking beer. Woodpecker Crest, on the other hand, is a strong lager with a robust flavor profile, characterized by a higher alcohol content and a balanced bitterness that appeals to those preferring a more intense beer experience.

Cocktail: Woodpecker Glide's light profile makes it suitable for a refreshing shandy when mixed with lemonade, while Woodpecker Crest's robust character can complement a beer-based Bloody Mary. Or, you can just enjoy them both, chilled.
Food Pairing: Glide pairs well with lighter fare such as salads, grilled chicken, and seafood, while Crest complements heartier dishes like spicy curries and barbecued and fried meats.
Price: ₹150 onwards

ZigZag
ZigZag Vodka is a premium Indian spirit crafted to offer a clean, crisp, and smooth experience. Distilled five times and filtered four times through carbon, silver, platinum, and gold, it ensures exceptional purity and refinement. Beyond its smoothness, ZigZag offers four flavors- Original, Orange, Lemon, and Green Apple, delivering a vibrant taste that elevates any occasion.

Cocktail: ZigZag Vodka serves as an excellent base for various cocktails. Its versatility allows it to shine in classics like the Moscow Mule, where its crispness complements the ginger beer, or in a Cosmopolitan, enhancing the cocktail's citrus notes.
Food Pairing: This vodka pairs well with a range of dishes. Its clean profile complements light appetizers such as sushi or fresh salads, and it also enhances the flavors of grilled seafood and poultry.
Price: Between ₹390-₹530 for the Original variant

Mikiamo Limoncello
Mikiamo Limoncello is India's first limoncello, crafted from authentic Italian lemons sourced from the Amalfi Coast. This premium liqueur embodies the essence of Italian summers, offering a refreshing and aromatic experience. Its vibrant citrus notes and smooth finish make it a delightful choice for those seeking a taste of Italy in every sip.

Cocktail: Its zesty profile enhances classics like the Limoncello Collins, combining it with gin, soda, and a fresh lemon wedge. It also pairs well with Prosecco or sparkling wine for a refreshing Limoncello Spritz.
Food Pairing: This limoncello complements a range of dishes. It pairs beautifully with light appetizers such as salads and seafood, as well as desserts like lemon sorbet or panna cotta. Its citrus notes also enhance the flavors of grilled chicken or fish.
Price: ₹2,210 (750ml) in Goa

So, which of these new alcohol labels will you be trying this New Year’s Eve, and which one will earn a permanent spot in your home bar? It’s a tough choice, after all.